February 4, 2013

Texas A&M Partners With Texas Monthly To Become A Higher Education Launch Sponsor Of All-New Texasmonthly.Com

Texas Monthly publisher Amy Banner Saralegui announced today that Texas A&M University will be a launch sponsor of the newly revamped texasmonthly.com, which launched on Friday, February 1.

Texas A&M University will provide sponsor content to the new texasmonthly.com, featuring expert commentary on entrepreneurship, education, and research impacting Texas. This content will be clearly noted.

Texas Monthly is honored to have a higher education sponsor of Texas A&M University’s caliber as we roll out our new website,” said Banner Saralegui. “They share in our commitment to deliver cutting-edge content on the key issues and areas that impact our state and country.”

Texas Monthly will sponsor two of Texas A&M University System’s higher education panels taking place this spring and fall, featuring notable policy makers, higher education leaders, and students. Complete details of the panels will be announced at a later date. Texas A&M University will also continue its partnership with the magazine as a traditional advertiser, with placements in upcoming issues.

“Texas A&M University’s partnership with Texas Monthly dates back to the early-2000’s, when we were one of the first universities in the state to regularly advertise in the magazine,” said Jason Cook, Texas A&M University’s Vice President of Marketing and Communications. “As our marketing strategy has evolved to embrace social media and leverage digital content, Texas Monthly has been making similar strategic decisions. The next chapter in our partnership certainly sets the bar in how universities—or any other entity—can reach key audiences, but more globally, it signals a fundamental shift in how institutions and publishers can work together to engage audiences through compelling content.”

The sponsor content partnership with Texas Monthly reflects Texas A&M’s overall strategy to grow and engage its online audience. Most recently, Social Media Today named Texas A&M as one of the top universities for social media performance.

The relaunched texasmonthly.com will provide advertisers with dynamic new opportunities to engage, entertain, and inform readers through a variety of formats including sponsor content. Along with standard- and custom-size ads hosting video, audio and motion graphics, this will present advertisers with flexible options for reaching the site’s affluent, educated, and responsive visitors.

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About Texas Monthly

Texas Monthly has a monthly readership of over 2.5 million, reaching one out of every eight Texas adults and is published by Emmis Publishing, L.P. Emmis owns and operates radio stations and other magazines across the country.

Media contacts:
Elaine Garza
Texas Monthly
(512) 382-9017
Elaine@giantnoise.com

Diane McDonald
Texas A&M University
(979) 845-4663
mcdonaldd@tamu.edu

 

 

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2 Comments to Texas A&M Partners With Texas Monthly To Become A Higher Education Launch Sponsor Of All-New Texasmonthly.Com

  1. While I understand that Texas A&M is entering this partnership for positive reasons, Texas Monthly has continuously portrayed Texas A&M negatively for many years. Are we sure that partnering with such a “hostile” publication is in our best interests for the future? Texas A&M has fought for decades to be a flagship university and it seems like everyone is changing their burnt orange to maroon just to share in A&M’s hard earned success. There are better ways to continue the positive growth of Texas A&M than by helping a media company that has done very little for our positive image. Texas Monthly has consistently published every negative article they could write even when the information was not necessarily a negative story. Texas Monthly has been very damaging to A&M’s image over the years and now, during printed media’s decline, they partner with us to help them grow online. Maybe we should have found a better online partner or better yet, started our own.

  2. Mark Scott on February 12th, 2013
  3. Thank you for your comment Mark and I, wholeheartedly, agree with you.

  4. Robert G '71, '75 on February 17th, 2013
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