November 30, 2012

Texas A&M To Celebrate 12th Man Tradition on Dec. 12, 2012

Twelve is a number rich in meaning for Texas A&M, as it symbolizes one of the university’s most defining and historic traditions: the 12th Man. And on Dec. 12, 2012, (12-12-12), Aggies everywhere will have a once in a lifetime moment to share this unique tradition with the world.

Texas A&M, in partnership with the The Association of Former Students, the Texas A&M Foundation, and the 12th Man Foundation, will spend the first 12 days of December celebrating the 12th Man tradition with the Aggie family — a celebration that will culminate on Dec. 12, 2012.

Beginning on Dec. 1 through Dec. 12, the university will showcase the depth and spirit of Texas A&M through the “12 Days of Texas A&M” campaign, a social media activation. The campaign will highlight the academic excellence, global reach, and traditions of Texas A&M on the university’s Facebook and Twitter accounts, which will also include daily giveaways, contests and more from the university, The Association, the Texas A&M Foundation and the 12th Man Foundation.

And on Dec. 12, Aggies will be asked to participate in the ultimate Aggie moment: playing the school’s war hymn at their place of work, home, or their chosen location. To help in this effort,  at or near 12:12 p.m., Aggies in Austin, Dallas, Houston, San Antonio or Bryan-College Station can tune into local radio stations to hear the The Aggie War Hymn, while files of the song will also be made available for Aggies wishing to download or stream at Aggies are also encouraged to wear maroon and white on 12-12-12, which has been declared the “Day of the 12th Man” by Texas A&M President R. Bowen Loftin.

“The tradition of the 12th Man was born more than 90 years ago when an Aggie stood ready to serve. Today, this spirit lives on in Aggies who stand for service to their community, state and nation,” said Diane C. McDonald, Texas A&M’s executive director of marketing and social media. “The historic date of 12-12-12 provides the perfect opportunity to celebrate this special tradition.”

Along with Texas A&M’s daily giveaways, the university’s sister funding organizations will be sponsoring contests with prizes that any Aggie would love.

The Association of Former Students — which raises the university’s Annual Fund that supports both alumni and student activities, academics and traditions — is awarding an Aggie Ring Certificate, up to $1,200 in value, that a qualified student or former student can use toward the purchase of an Aggie Ring.

“We have much to celebrate as Aggies, especially in the year 2012,” said Kathryn Greenwade, vice president at The Association. “The once-in-a-lifetime date of 12-12-12 provides a special opportunity for the worldwide Aggie Network — students, former students, parents, faculty, staff and friends of Texas A&M — to join together in promoting the university and our unrivaled Aggie spirit.”

The Texas A&M Foundation plans to award one current student with the 12-12-12 Academic Award, a special $1,000 award that the winner can use to help fund their scholarly pursuits, a nod of appreciation to the generosity of Aggies, said John Zollinger, marketing manager at the Texas A&M Foundation.

“One of the key factors that make Texas A&M a world-class university is the support that thousands of Aggies provide each year through the Foundation. In celebrating the greatness of the 12th Man, we salute all of you who have given so generously,” Zollinger added.

Aggies will also have the chance to win the 12th Man Foundation’s Super Sports Package, which will provide one lucky fan with two tickets to all remaining home games for men’s basketball, women’s basketball, indoor track, baseball and softball.

“12-12-12 is tailor made for Aggies everywhere to show their pride in all things Texas A&M,” said Mark Riordan, vice president of marketing & brand management at the 12th Man Foundation. “This is an once-in-a-lifetime opportunity to make 12-12-12 OUR day.”

To keep up with all of the activities underway leading up to 12-12-12, as well as to find all contest links, rules and Aggie War Hymn resources, visit


Media contact: Krista Smith, Communications Coordinator, (979) 845-4645

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27 Comments to Texas A&M To Celebrate 12th Man Tradition on Dec. 12, 2012

  1. I didn’t know the 12th man was 90 years old. Good read.

  2. Nate Smith on November 30th, 2012
  3. how do i get the war hymn….?

  4. Sylvia Pitts on November 30th, 2012
  5. We are home in the SEC. Its time we moved on to the second verse of the War Hymn and let the first live on in Aggie Historical Tradition.

    Class of ’90

  6. Cody Weinheimer on November 30th, 2012
  7. I have been a 12th man for 48 years how awesome to be here for 12-12-12.

  8. Linda Sargeant on November 30th, 2012
  9. Amen! Cody Weinheimer! I would love to have the first verse sung and then we can sing the second first, but we really, REALLY need to move on in a big way, and that first verse says it all. It is the past and now it is the future! Let’s start a movement!!

  10. Elaine Chandler on November 30th, 2012
  11. Where can I get a t-shirt with the 12-12-12 logo on it?

  12. Christine Mullen on November 30th, 2012
  13. The Twelth man Tradition originated on January 2, 1922, during the Dixie Classic in Dallas, Where E. King Gills was called from the stands to suit up as a substitute but was never played.

  14. Aaron Wolbrueck on November 30th, 2012
  15. What about prize for those folks that are not Aggie Former students but paid for their son/daughter to attend and graduate?

  16. Jim Reynolds on November 30th, 2012
  17. I want a t-shirt with the 12-12-12 logo, where can I find one?

  18. Leann Kasper on November 30th, 2012
  19. Are there any T-shirts with the 12-12-12 logo being made? If so, where can we order them. Would love to be able to wear it to work on 12-12-12!!

  20. Alecia Daniel on November 30th, 2012
  21. I’m so excited!! 12-12 is my birthday!!

  22. franrepka on November 30th, 2012
  23. Aggies will be asked to participate in the ultimate Aggie moment: playing the school’s fight song – FIGHT SONG?? What the heck? We don’t have no stinkin “fight song”…Ags – we call it the WAR HYMN!!!

  24. Basement Bum on November 30th, 2012
  25. We don’t need to change the lyrics of the War Hymn. If anything, it is more appropriate than ever to sing “Goodbye to texas university.”
    Now that we have moved on and figuratively said “so long to the orange and the white,” we can proceed without them to better things. In the long run, by moving to conference that is better for us, we will in fact “beat them all to chiggaroogarum.”
    Rough, Tough, Real Stuff, TEXAS A&M!

  26. Randall Carter '87 on December 1st, 2012
  27. Great idea! I’m looking forward to seeing the posts everyday. Way to go Ags. Gig ‘em!

  28. Kirk Eason on December 1st, 2012
  29. My wife’s (Connie ’87) birthday is 12-12-12. Gig ‘Em!

  30. Chris Stoner '87 on December 1st, 2012
  31. Thanks to Basement Bum for noticing the error of calling our War Hymn a fight song!

    On the topic of our War Hymn, why would we throw out something so deeply ingrained in our history? Please don’t suggest that we now also retire “Gig ‘em” – since we are no longer playing TCU, would you want us to now focus on Alabama and yell “Unroll ‘em, Aggies!”?? Surely not!
    Gig ‘em!

  32. Larry Rogers '84 on December 1st, 2012
  33. Would love to win the Aggie Ring $1200 allowance. Lost my ring in 2001 and have not had a chance to fund its replacement. Will keep my fingers crossed!

  34. Mary Jo Prince '78 on December 1st, 2012
  35. Cody and Elaine, by logical extension of your basis for moving on to the second verse of “The Aggie War Hymn”, Gill suited up in support of the team 90 years ago–that was history, so let’s move on.

    Nearly a dozen generations of Aggies have lived in the dense shadow of “THE University”, as their car window decals proclaimed during the pr push to evolve the TU moniker to UT. Perhaps you missed the “Longhorns, Inc.” magazine cover a decade ago, or don’t know that by law they have and always will receive disproportionate funding from the State Permanent Fund, and were unaware that they pipe the Big Twelve’s financial tune by redefining “the lion’s share” of conference revenue as the Longhorn’s share. Indeed it is time A&M makes a fresh start and moves on–moves on to a many-state recruiting conference of share and share alike equals and enjoys national TV platform. Indeed in my view,it is the perfect time to move on while thumbing our noses and singing more enthusias-tically than ever “good-bye to Texas University” and “Howdy, Johnny Football”.

  36. Kate Shafer on December 3rd, 2012
  37. “fight song”??? Who wrote this!?!

  38. Caston Thomas '82 on December 3rd, 2012
  39. Great way to celebrate the 12th Man Tradition. All the Ags in my office want to celebrate. Where can we purchase/order the logo t-shirts?

  40. Diane McKinney-Pilcher on December 3rd, 2012
  41. My dad is Max McCullar, Class 0f 1940, now 93 years old and forever a Proud 12th Man. His cell phone ring tone is the Aggie War Hymn. 20 years ago when he built an ultra-light airplane, he painted it Maroon and White, then flew it from Alabama to Houston. Dad isn’t able to stand so well these days, but please count him among those who will be At Attention on 12/12 and he’ll be wearing his Cotton Bowl 2013 T-shirt. This football season has brought many smiles and war whoops!

  42. Mary Lou Dudley on December 4th, 2012
  43. Will this be before or after the end of the world? That whole Mayan calender thing.

  44. Jerry Floyd '79 on December 5th, 2012
  45. E. king Gill was a prominent dentist here in my city of Corpus Christi until his passing. That’s our city’s claim to fame as far as we Corpus Christi Aggies are concerned!

  46. Gordon Landreth, '67 on December 5th, 2012
  47. This will be a fun way to celebrate my birthday! Is there a t-shirt for this? Would be fun to have. And happy shared birthday to franrepka! :)

  48. Jill_H on December 5th, 2012
  49. Another great way to celebrate my birthday this 12-12-12!!

  50. Marci on December 5th, 2012
  51. This is for Randall Carter and all the other misguided Ags who sing part of the refrain to the War Hymn as “chigarooga-RUM!” There ain’t no RUM in the War Hymn. Doesn’t rhyme with anything . It’s “ChigaroogaREM, rough, tough, real stuff, Texas A and M”. Now you’ve got a rhyme. Source–the original copy of the sheet music which is on display in the Sports Museum on the first floor of the ZONE next to G. Rollie. Admission is free. Come see us–An Ole Ag Letterman.

  52. Paul Leming '52 on December 6th, 2012
  53. Where can I get a t-shirt with the aggie 12-12-12 logo on it?

  54. Kara Osborn '93 on December 12th, 2012
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