Twelve is a number rich in meaning for Texas A&M, as it symbolizes one of the university’s most defining and historic traditions: the 12th Man. And on Dec. 12, 2012, (12-12-12), Aggies everywhere will have a once in a lifetime moment to share this unique tradition with the world.
Texas A&M, in partnership with the The Association of Former Students, the Texas A&M Foundation, and the 12th Man Foundation, will spend the first 12 days of December celebrating the 12th Man tradition with the Aggie family — a celebration that will culminate on Dec. 12, 2012.
Beginning on Dec. 1 through Dec. 12, the university will showcase the depth and spirit of Texas A&M through the “12 Days of Texas A&M” campaign, a social media activation. The campaign will highlight the academic excellence, global reach, and traditions of Texas A&M on the university’s Facebook and Twitter accounts, which will also include daily giveaways, contests and more from the university, The Association, the Texas A&M Foundation and the 12th Man Foundation.
And on Dec. 12, Aggies will be asked to participate in the ultimate Aggie moment: playing the school’s war hymn at their place of work, home, or their chosen location. To help in this effort, at or near 12:12 p.m., Aggies in Austin, Dallas, Houston, San Antonio or Bryan-College Station can tune into local radio stations to hear the The Aggie War Hymn, while files of the song will also be made available for Aggies wishing to download or stream at http://12thman.tamu.edu. Aggies are also encouraged to wear maroon and white on 12-12-12, which has been declared the “Day of the 12th Man” by Texas A&M President R. Bowen Loftin.
“The tradition of the 12th Man was born more than 90 years ago when an Aggie stood ready to serve. Today, this spirit lives on in Aggies who stand for service to their community, state and nation,” said Diane C. McDonald, Texas A&M’s executive director of marketing and social media. “The historic date of 12-12-12 provides the perfect opportunity to celebrate this special tradition.”
Along with Texas A&M’s daily giveaways, the university’s sister funding organizations will be sponsoring contests with prizes that any Aggie would love.
The Association of Former Students — which raises the university’s Annual Fund that supports both alumni and student activities, academics and traditions — is awarding an Aggie Ring Certificate, up to $1,200 in value, that a qualified student or former student can use toward the purchase of an Aggie Ring.
“We have much to celebrate as Aggies, especially in the year 2012,” said Kathryn Greenwade, vice president at The Association. “The once-in-a-lifetime date of 12-12-12 provides a special opportunity for the worldwide Aggie Network — students, former students, parents, faculty, staff and friends of Texas A&M — to join together in promoting the university and our unrivaled Aggie spirit.”
The Texas A&M Foundation plans to award one current student with the 12-12-12 Academic Award, a special $1,000 award that the winner can use to help fund their scholarly pursuits, a nod of appreciation to the generosity of Aggies, said John Zollinger, marketing manager at the Texas A&M Foundation.
“One of the key factors that make Texas A&M a world-class university is the support that thousands of Aggies provide each year through the Foundation. In celebrating the greatness of the 12th Man, we salute all of you who have given so generously,” Zollinger added.
Aggies will also have the chance to win the 12th Man Foundation’s Super Sports Package, which will provide one lucky fan with two tickets to all remaining home games for men’s basketball, women’s basketball, indoor track, baseball and softball.
“12-12-12 is tailor made for Aggies everywhere to show their pride in all things Texas A&M,” said Mark Riordan, vice president of marketing & brand management at the 12th Man Foundation. “This is an once-in-a-lifetime opportunity to make 12-12-12 OUR day.”
To keep up with all of the activities underway leading up to 12-12-12, as well as to find all contest links, rules and Aggie War Hymn resources, visit http://12thman.tamu.edu.
Media contact: Krista Smith, Communications Coordinator, (979) 845-4645