Texas A&M will officially join the Southeastern Conference on July 1, but the weeks leading up to the move will be filled with a social media campaign that celebrates the storied athletic conference and its member institutions.
Each day of the “14 Days of SEC” campaign — which begins on June 18 and lasts through July 1 — will be dedicated to an SEC school. Throughout the day, fans and followers of the university’s social media platforms will learn fun facts about the designated school, its history, traditions and more.
“We want Aggies to become more familiar with the SEC, its schools, and what makes this conference so great,” says Diane C. McDonald, the university’s executive director of marketing and social media. “Using our social media platforms to do this will provide an engaging way for our fans and followers to get to know the SEC family as we continue our transition into a full member institution.”
Along with learning more about the SEC schools, there will also be opportunities throughout the campaign for social media users to win SEC and Texas A&M merchandise, which has been provided by C.C. Creations. To be eligible to win, individuals must either like Texas A&M on Facebook or follow the university on Twitter.
In addition to Facebook, Twitter and Foursquare, Texas A&M will also utilize Pinterest, its most recently launched social media platform, during the “14 Days of SEC.”
“Pinterest has given us an opportunity to visually capture the Aggie Spirit, and we’re hoping to showcase each SEC school in this unique way as well,” McDonald continues. “Whether we’re sharing the best tailgating location of an SEC school or highlighting its mascot, Pinterest is a great platform to help tell the story.”
Texas A&M joins the SEC as a national leader in college social media. The university was the first college in the country to reach 100,000 fans on Facebook, the first university in Texas to launch an iTunesU site and was the third college — behind Harvard and Stanford — to partner with Foursquare.
Media contact: Krista Smith, Communications Coordinator, at (979) 845-4645