Texas A&M University may have won ESPN’s 2012 GameDay Vote contest, but it was a victory that came down to the wire and enlisted the help of thousands of supporters across the nation.
Aggies flocked to social media and online forums such as TexAgs.com to lead an aggressive voting campaign through the final hours of the contest, rallying the support of Texas governor and Texas A&M former student Rick Perry, ABC’s Modern Family star Rico Rodriguez, former Texas A&M football player NFL Defensive Rookie of the Year Von Miller, Texas Monthly magazine and more.
Perhaps most telling was the support Texas A&M gained from members institutions of the Southeastern Conference, of which the university will officially become a member on July 1. Hundreds of fans from SEC schools united to vote for Texas A&M, giving its newest member the crucial last-minute votes that elevated it into first place over the University of Nebraska of the Big 10 Conference.
“This is an incredible opportunity for Texas A&M. We can’t thank the 12th Man and our new SEC family enough for the support. We look forward to welcoming ESPN to Aggieland this summer and representing Texas A&M and the SEC in the GameDay commercial,” said Jason Cook, Texas A&M vice president for marketing and communications.
Texas A&M’s GameDay vote effort was led by the university’s Division of Marketing & Communications.