Texas A&M University has joined Pinterest, the rising social media network that has become a source of countless ideas of fashion, crafting, baking, decorating and more for millions.
To commemorate the Pinterest launch, Texas A&M will sponsor a contest beginning on Monday, May 7, that will run through Sunday, May 20. The university’s Pinterest followers will have a chance to win up to $250 in Barnes & Noble at Texas A&M University bookstore merchandise by pinning their favorite Aggie-related images. Full contest guidelines are available here.
Pinterest, which has gained popularity among women ages 25-54, is a social media website that allows users to organize and share interests and web finds by creating themed boards and “pinning” images to them. Users can browse boards of fellow pinners to discover new products, ideas, inspirations and more.
Pinterest has continued to grow exponentially since its launch in March 2012 — in fact, according to a study by tech blog Mashable, Pinterest drives more referral traffic than Google +, YouTube and LinkedIn combined. Though 72 percent of the site’s users are women, the number of male users has continued to rise through 2012.
With nearly 1,000 followers, Texas A&M is already one of the most followed universities on the social media site. Other notable institutions with presences on the budding social media network include Miami University, Drake University and Duke University.
Making a move to Pinterest was a natural one, especially since the site holds promise for growing the Texas A&M brand, says Diane C. McDonald, the university’s executive director of marketing and social media.
“Texas A&M is using a new, innovative social media platform to engage our audiences with our brand,” she explains. “Browsing our boards is a fun way for Aggie fans to discover new and interesting collegiate gear and get inspiration.”
Pinterest users who follow the university will find a wide variety of boards on the page. Aggie women will find wedding ideas on the “Aggie I Do” board, while men can browse through “Aggie Man Zone,” a board filled with apparel and branded products for men. Other boards include “Our Campus,” full of images of campus landmarks like Kyle Field and the Academic Building, and “Aggie Traditions,” which showcases Texas A&M’s most famous traditions.
Aggies browsing the university’s Pinterest boards will see a different side of Texas A&M, says Caitlin Chandler, project coordinator for business development in the university’s division of marketing and communications.
“Pinterest gives us an opportunity to really give our followers a personalized feel of Texas A&M,” adds Chandler. “We have a place to visually bookmark the Aggie Spirit, whether that’s a photo of campus at sunset or a how-to on creating a maroon and white game day dress. We can capture it all on Pinterest.”
To view the university’s Pinterest page, visit here.
Media contact: Caitlin Chandler, Project Coordinator, Business Development at email@example.com or (979) 845-4680 or Diane C. McDonald, Executive Director of Marketing and Social Media at firstname.lastname@example.org.