Texas A&M Featured On New Gatorade Bottles During Special Promotion
Maroon Gatorade in bottles featuring the Texas A&M logo will soon hit grocery and convenience store shelves in Aggieland and other select Texas locations — another sign of the expanding popularity of the Aggie brand, notes Shane Hinckley, the university’s assistant vice president for business development.
The 32-ounce bottles of maroon-colored fruit punch are in stores now and will be available in the marketplace throughout October or while supplies last.
The maroon Gatorade is part of a national initiative to highlight a few of the nation’s top universities and their key rivals, explains Kyle Grote of Gatorade Sports Marketing.
Playing on the Aggies’ longtime rivalry with the University of Texas, an orange version of the popular sports drink will be available in Texas as well. Likewise, similar promotions will focus on University of Michigan-Michigan State, Florida-Tennessee and Southern Cal-UCLA rivalries.
“We are highlighting some of the county’s best rivalries with this promotion, and certainly Texas A&M vs. Texas is recognized as one of the best,” Grote notes.
“This is a limited-time promotion that is in stores now and runs through Oct. 31,” he adds. “The new Gatorade bottles will be available in grocery and convenience stores, plus fans will have a chance to win sweepstake prizes that will include tickets to the Texas A&M –Texas game on Nov. 24 in College Station plus $200 spending money and pre-game access to the field.”
Gatorade, backed by 40 years of research, provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports, says Grote.
“We’re pleased that Gatorade has recognized that our rivalry with Texas as one of the premier rivalries in the country,” notes Hinckley.
“Texas A&M is one of only eight schools selected to participate in this promotion,” he observes. “This is one of many new branding opportunities that Texas A&M has undertaken this fall. It’s a natural fit and further extends Texas A&M’s national brand presence. We don’t expect product to last very long in stores.
“We are excited about this partnership with Gatorade, and it shows the strength of the Texas A&M brand,” Hinckley adds.
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Contact: Keith Randall, News & Information Services, at (979) 845-4644 or Shane Hinckley, (979) 845-4621
please let me know how to order.
Orange Caps?!
I want some! I live in Seattle so we need to know how to order.
Hey Kevin,
I believe you order by walking into your local convenience store, removing the Gatorade from that big cold box (it’s called a refrigerator), taking it to the counter, and paying for it.
Good luck!
went down to reveille’s down te street and guy tells me no idea. when do they hit the shelves.
can we ordar in bulk.
You mean other than going to the gas station and picking a bottle out of the cold drinks section?
So wouldn’t this be an unfair recruiting tool? Pot meet kettle.
As a Texas alum, I believe this gives A&M an obvious recruiting advantage in the state of TX and all revenue generated from sales should be shared equally.
The moderator here must be sensitive and not be able to take a light hearted joke….oh wait, I forgot aggies are emotional and thin skinned.
you sips need to stay on the statesman. this is aggiesland!
went backto reveilles. this time clerk tale me we can git it next year. i tell himn that is some bs and i wont by my gas or snuff from them anymore.
i got work in dimebox next week. maybe they have it yet. ill come back and let yall no if they do. may by it by the case and then take it to northgate for the aggies after next home game. my sisters kid an cousin works conccesion in kyle. aint it cool that we can by it at the games now! sneek in some shine to go with the fruity punch gaitoraid!
lets go AGGIES! SEC! AGGIES! SEC! AGGIES! SEC!
I love how they make it sound like they only made one for Texas because of the rivalry with A&M.
Dave, you sips must not be good at paying attention, t.u. is getting a bottle too. I’m sure it’ll be orange just for yall.
I guess some of the commenters missed the part where t.u. would also be getting it’s own Gatorade as well.
“Playing on the Aggies’ longtime rivalry with the University of Texas, an orange version of the popular sports drink will be available in Texas as well. Likewise, similar promotions will focus on University of Michigan-Michigan State, Florida-Tennessee and Southern Cal-UCLA rivalries.”
Reading is awesome!!
I guess t.u fans can’t read very well.It clearly states that they will also have a bottle made for t.u as well, so your “unfair” theory is debunked…lol Gig’em!!!
I want to enter the drawing for Thanksgiving , how do I do that?
Want to enter drawing!!
County’s or country’s rivalries?
Oh good greif tsips, y’all already have one they sell all the time. Get over the fact that we are getting a little attention and taking some of your spotlight!
If you read the article, it says that Texas will have its own version too. So there is no unfair recruiting advantage to A&M. And this was also the idea of Gatorade, not A&M.
Get it right Texas fans and read the article.
Dang, if only there were a Texas version of these Gatorade bottles so things could be even. Oh wait….
They should make the orange one tea instead of Gatorade.
hey dave… at least we aren’t trying to end a rivalry because we can’t beat someone
The biggest recruiting advantage A&M will have in the future is playing big boy ball in the SEC.
Silly longhorns can’t read, it says there’s one for you too!
Kevin…as a Texas alum you should know that tu is one of the selected schools..quitcher whinin’…gig ‘em..
This is not unfair, seeing as the rivalry is widely known already. Not unfair, even to those UT cows, since they get there own Gatorade as well. Along with the three other rivalries around the country. Sure, A&M gains a bit more recognition, but in Texas (where the drink is sold), A&M is represented already. Calm down cows.
It’s not any different than being on an addidas hat, a champion shirt or any other “advertising/promotional” items on store shelves. And the question on where/how to purchase is from Aggie fans who don’t Live in Aggieland or even in Texas for that matter. I believe they were trying to figure out how to get their hands on some since they may not see it in any of their stores. It was a perfectly legitimate question.
Oh, and I just checked. This is a rivalry promotion, and Texas will get it’s own Orange version with their logo.
My husband class of ’67 would like to know how to order some for keepsake. Thank you.
Can someone explain to me why there are acouple of wronghorns posting stupid comments on a TAMU run website?
Um…. Kevin it obvious that you graduated from Texas, because you didn’t pay attention to the details. Texas will have an orange Gatorade as well, so recruiting advantage is equal. What a new concept!
That’s awesome!! Hope I can find it in stores…
To the Texas fans, apparently you didn’t pay attention, but there’s an orange one for Texas as well. So Gatorade is an equal recruiting tool. What a new concept.
to Dave McNamara…. tu has their own, so no unfair recruiting advantage with your school
@Dave McNamara – If you read the article, you would see that tu will have their own line as well – there is no way this is an “unfair recruiting advantage.” Quit trying to double-dip and then claim “no fair.”
Hmmmm…limited time Gatorade and an actual TV Network……oh yeah they’re both gonna generate the same amount of revenue…Not! And if u keep reading UT is getting one too but i bet A&M would share the revenue, UT, i think not. Gig’Em Aggies!
/W\ Saw’Em Off!
This is awesome. However this rivalry will end in 2011. Thanks to the selfish and arrogant tsips. Drink while you can.
We’ve established the fact t-sippers can’t read, apparently they have short term memory loss too. We are not leaving because we can’t win, we are leaving to a better, more respected conference. We are future minded, not short sighted.
Remind me, who won the last 2 match ups? Who beat Ok and Nebraska last year?
Gig ‘Em Aggies! BTHO tu Gatorade!
I live in Illinois, but have a daughter who graduated from A & M in 93 and have a lot of memorabilia in our home. How can we purchase?
Linda
Does the maroon color, the fruity flavor, or all this whining make you choke when playing football?
Is it half the calories? Since we are only winning half the game?
Hey Kelley – I’m class of ’67 too. I also want to keep some and get some for the grandkids. And BTW, did anyone tell you horns that you are getting your own bottle….and orange coolers….oh wait!
Orange cap? The t-sipper’s version better have a “maroon” cap. Just to be fair, of course.